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American Red Cross Home Fire Preparedness, Response and Recovery
Organization: American Red Cross of Metropolitan Atlanta
Health & Wellness
The Red Cross aims to reduce home fire related death & injury by 25% in 5 years (2015-20), through: canvassing at-risk communities, reviewing safety checklists & installing free smoke alarms ; engaging youth through the in-school fire education program, the Pillowcase Project; and public awareness through a marketing & public relations campaign.